If your website is simply “online,” but not driving leads or conversions, you’re missing out on major growth opportunities. At BerezaWP, we believe your service website should be more than just pretty—it should perform.

Here are 7 must-have features that turn casual visitors into paying customers:

1. Clear Value Proposition

Within 5 seconds, a visitor should know what you do, who you help, and why you’re better. Use a bold headline and subheading on your homepage.

2. Speed Optimization

Slow websites kill conversions. Compress images, leverage caching, and reduce bloated scripts to boost load time and user satisfaction.

3. Mobile-Friendly Design

Over 60% of users browse on mobile—your site must be responsive. Make sure buttons, menus, and contact forms work smoothly on all screen sizes.

4. SEO-Ready Structure

A well-coded, schema-rich, and keyword-optimized site ranks higher on Google. Your blog posts, page titles, and URLs should all follow best SEO practices.

5. Strong CTA (Call-to-Action)

Whether it’s “Book a Call,” “Request a Quote,” or “Download a Free Guide,” each page should guide visitors toward the next step.

6. Trust Signals

Add client testimonials, Google reviews, certifications, and recognizable logos of past clients. Trust builds confidence.

7. Analytics & Tracking

Track how visitors interact with your site to optimize what’s working and fix what’s not. Google Analytics and heatmaps are a must.

✅ Need a conversion-focused redesign? We build service websites that don’t just look good—they grow your business.