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How to Choose the Right WordPress Theme for Your Business Website

Choosing a WordPress theme is one of the first big decisions you’ll make when building your site—but it’s more than just picking something that looks good. Here’s how to choose the right theme for long-term growth and performance.

1. Speed Over Flash

Themes that look fancy but load slowly will frustrate users and kill your SEO. Choose a lightweight theme optimized for performance.

2. Mobile Responsiveness

Over 60% of web traffic now comes from mobile. Your theme must look and function flawlessly across all devices—phones, tablets, and desktops.

3. Customization Flexibility

Avoid themes that lock you into rigid designs. Look for themes that play nicely with page builders like Elementor or Gutenberg and allow custom CSS when needed.

4. Regular Updates & Support

A theme that hasn’t been updated in years is a red flag. Choose a theme from a reputable developer with an active support system.

5. SEO-Friendly Structure

Proper heading tags, clean code, and schema markup support are crucial. Themes built with SEO in mind give you a head start on visibility.

Pro tip: If your business has unique needs, a custom theme or child theme built just for you can give you total control without the bloat.

Want expert guidance on choosing or customizing a theme? Let’s chat about your project.

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