The donation flow is too long
Every screen loses people. A donate button that leads to a third party page, an account creation step, and a long form will lose a large share of the gifts that were genuinely intended.
A donation flow that does not lose people, event registration that works, and a site your staff can update without a developer.
Daniel walks through the places nonprofit websites lose donations, and how to close each one.
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Book a Free ConsultationA donation is a moment of willingness that does not last long. Someone reads a story, feels something, and reaches for their phone. Every extra screen between that moment and a completed gift costs a measurable share of the donations, and most nonprofit websites have three or four screens too many.
I build nonprofit websites that shorten that path and then get out of the way of the staff. Giving is fast and works on a phone, recurring gifts are offered where people will accept them, events and volunteer signups have real workflows, and your team can update the site without opening a support ticket. I am Daniel Bereza, a Connecticut WordPress developer, and I work directly with the people running the organization.
Every screen loses people. A donate button that leads to a third party page, an account creation step, and a long form will lose a large share of the gifts that were genuinely intended.
Monthly donors are the most valuable supporters an organization has. If a monthly option is not offered clearly at the point of giving, most donors will never come back to set one up.
Sending supporters to an external ticketing platform costs fees, breaks the branding, and hands over your own supporter data.
Volunteers need to see roles, dates, and shifts, and pick one. An email address on a page puts all of that work on your staff and loses volunteers who would have signed up in the moment.
Donations in one system, event attendees in another, volunteers in a spreadsheet, and the newsletter somewhere else means nobody can see a supporter whole.
A nonprofit that has to pay a developer to change a date on an event page will simply stop updating the site, and a stale site raises less money.
A clear, moving site built around your work, with giving reachable from everywhere.
The shortest honest path from a story to a completed gift, working properly on a phone.
Monthly options presented where donors will actually take them, with reliable renewal handling.
Registration and ticketing on your own site, keeping your branding, your fees, and your data.
Role listings, shift scheduling, and signup workflows that reduce the load on your staff.
A site your team can update confidently, with training and documentation, so the content stays current.
We look at your giving flow, your events, your volunteers, and who updates the site today.
A written scope and a fixed price before the work starts, which matters when you are answerable to a board.
Your team reviews the site and tests a real donation on a phone before launch.
Launch, verify tracking, and stay supported by the person who built it.
You work with the developer directly, and you get a fixed written price you can take to a board. I have built WordPress and WooCommerce sites since 2020 and I am based in Connecticut. Payment flows, recurring billing, and registration workflows are ordinary work here, which is exactly what a giving page depends on.
Usually by removing steps. Keeping the gift on your own site, cutting the form to what you truly need, offering a monthly option at the right moment, and making the whole thing work on a phone recovers most of what a long flow loses.
Yes. Recurring giving is straightforward to set up, and presenting it at the point of donation rather than as a separate page is what actually produces monthly donors.
Yes. Registration and ticketing on your own domain keeps your branding, avoids third party fees, and keeps the attendee data where you can use it.
Yes. Roles, dates, and shift capacity can all be handled on the site, which removes a large amount of coordination work from your staff.
Yes, and they should be able to. I build with editing in mind and provide training, because a site nobody can update goes stale and a stale site raises less.
I quote a fixed price in writing before any work starts, so you know the number in advance and can approve it properly. If the full scope does not fit, we phase it rather than cutting corners.
Book a free consultation and we will look at your donation flow, your events, and your volunteer signup.
(860) 808-4119 daniel@berezawp.com
Book a Free ConsultationOur commitment to digital accessibility and inclusive design
Daniel Bereza is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.
The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.
Daniel Bereza is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.
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Phone: (860) 808-4119
Email: daniel@berezawp.com
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This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.
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