Our Work

Production web systems: subscription platforms, e-commerce, custom architecture

Featured case studies

Three production systems, labeled honestly - one direct client, two portfolio builds that prove platform range beyond WordPress.

Client project

Raviana

Subscription yoga and wellness studio | Membership + on-demand video

Client and industry

Raviana is a subscription-based yoga studio led by Ana Brett and Ravi Singh. The business sells recurring memberships that unlock an on-demand practice library, live classes, and a member community.

The challenge

Turn a class-based studio into a paid membership platform. Members needed tiered plans with monthly and annual billing, a paywalled video library organized by practice type, personal accounts with favorites, live Zoom classes, and a free-trial funnel to convert new visitors.

What was built

Developer stack: Built on a Roots / Sage / Bedrock WordPress stack with Composer-managed dependencies, giving a modern, version-controlled codebase rather than a stock theme install.

Membership engine: A three-tier Paid Memberships Pro system with a PMPro paywall, monthly and annual billing options, and a 7-day free-trial funnel.

Studio $22 / mo | $199 / yr
Membership+ Most Popular $32 / mo | $299 / yr
Mentorship+ $160 / mo

On-demand video library -> HTML5 + CDN delivery, categorized into Full Practices, Quick Sets, Breathing & Meditation, Rotations, and Ravi Talks.
User accounts with favorites -> members save and return to preferred practices.
Membership dashboard -> a member home base for plan and content access.
7-day free-trial funnel -> a guided path from visitor to paying member.
Zoom live-class integration -> scheduled live sessions alongside on-demand content.
Integrated shop -> product sales within the same membership site.
Newsletter capture -> ongoing audience and retention channel.

The result

Proof pending Client testimonial and metrics: pending Ana Brett / Ravi Singh permission.

Case Studies

Selected portfolio builds

Two builds that show range: a catalog-scale information-architecture project on WordPress, and a conversion-focused single-product store on Shopify. Each walks through the client, the challenge, what was built, and the outcome.

Portfolio build WordPress Information architecture Custom taxonomy

Veritas Distributors

Wine distribution (B2B) · Michigan · 40+ years in business

The challenge

A 40-plus-year Michigan wine distributor needed its full catalog to be browsable the way buyers actually think, by where a wine comes from, who makes it, and which collection it belongs to. A flat product list could not express those relationships at catalog scale.

What was built

I modeled the entire catalog into a custom information architecture built on layered taxonomies, so a single wine can be discovered by origin, by winemaker, or by collection.

Custom /region/ taxonomy spanning roughly 20 region pages across multiple continents.
Winemaker /category/ taxonomy plus custom post types for individual wineries.
Cross-linked discovery paths so buyers move between origin, winemaker, and collection views without dead ends.
Deliberately no shopping cart, correct for a B2B distributor whose ordering happens through trade relationships, not checkout.

Named-winemaker, winery, and brand content shown on the site belongs to Veritas Distributors.

Result and proof

Catalog made navigable ~20 region pages let buyers browse by origin across continents.

Three ways to discover Origin, winemaker, or collection, from one modeled catalog.

Right tool for B2B Custom post types for wineries; intentionally no cart.

Scales with the catalog Taxonomy structure holds as new regions and wineries are added.

Client outcome metric to be added with Veritas Distributors' permission. No performance figure is claimed here until the client confirms one.

Portfolio build Shopify Conversion funnel Platform range

Hangry Kits

Corporate gifting · Single-product e-commerce · Built on Shopify

The challenge

A single-product corporate-gifting brand needed a store that could turn cold traffic into orders and also handle bulk purchasing up to 10,000-plus units with multi-region shipping. The build had to prove out on Shopify, not WordPress, which is where the platform range comes in.

What was built

I built a staged landing funnel on Shopify (not WordPress) that walks a visitor from first impression to checkout in a deliberate order, paired with the ordering and shipping features a gifting operation needs.

Staged funnel: hero, benefits, social proof, product, use cases, testimonials, FAQ, and a closing call to action.
Add-to-cart with quantity controls sized for bulk orders up to 10,000-plus units.
FedEx Air tracking integration and multi-region shipping.
Built end to end on Shopify, demonstrating range beyond WordPress and WooCommerce.

The enterprise logo wall (including DreamWorks and Google) and the testimonials shown on the store belong to Hangry Kits.

Result and proof

Funnel-first storefront Eight stages guide traffic from hero to call to action.

Bulk-ready ordering Quantity controls handle orders of 10,000-plus units.

Shipping built in FedEx Air tracking plus multi-region delivery.

Platform range proven Delivered on Shopify, not WordPress.

Client outcome metric to be added with Hangry Kits' permission. No conversion or revenue figure is claimed here until the client confirms one.