Analytics, Tracking & CRO
Accurate tracking, clear dashboards, and conversion-rate optimization — so you can finally see which marketing works and make every dollar measurable.
Get a Free QuoteTurn Marketing Spend Into Measurable Results
Most businesses spend on marketing without knowing what actually works. Either the tracking was never set up properly, the dashboards are noise instead of insight, or the data is so messy that nobody trusts it. The result is budget poured into channels and pages that may or may not be converting — with no reliable way to tell the difference.
I fix that from the foundation up. I install accurate tracking with GA4 and Google Tag Manager, define the events and conversions that matter to your business, and build dashboards you can actually read. Then I analyze your funnels to find where visitors drop off and run conversion-rate optimization to turn more of your existing traffic into leads and sales. As a developer, I implement the tracking and read the data directly, so the numbers you see are ones you can act on.
- GA4 and Google Tag Manager set up correctly
- Event and conversion tracking that fits your goals
- Clear dashboards built for decisions, not noise
- Funnel analysis to find where visitors drop off
- A/B testing and conversion-rate optimization
- Privacy and consent handled the right way
- Plain-language reporting you can act on
What's Included in Every Analytics & CRO Engagement
GA4 Setup
A clean Google Analytics 4 and Google Tag Manager install, configured and verified so your data is accurate from day one.
Event & Conversion Tracking
Form submissions, calls, clicks, and purchases tracked as real conversions tied to the goals that drive your business.
Dashboards
Custom dashboards that surface the numbers that matter, so you can read performance at a glance instead of digging.
Funnel Analysis
A close look at each step of your funnel to find exactly where visitors drop off and what to fix first.
A/B Testing
Focused tests on pages, forms, and calls to action so you improve conversions with evidence, not guesswork.
Reporting
Plain-language reports that show what changed, what it earned, and the next moves worth making.
Frequently Asked Questions
What is the difference between analytics, tracking, and CRO?
Tracking is the plumbing that records what visitors do on your site, from page views to button clicks and form submissions. Analytics turns that raw data into dashboards and reports you can actually read. Conversion-rate optimization (CRO) uses those numbers to test changes and turn more of your existing traffic into leads and sales. I set up all three so your marketing spend becomes measurable instead of a guess.
Why does my Google Analytics data look wrong or incomplete?
The most common causes are a missing or duplicated tag, the switch from Universal Analytics to GA4, untracked conversions, or bot and internal traffic inflating the numbers. I audit your current setup, fix the tagging, define the events and conversions that matter to your business, and verify the data in real time so you can trust what the dashboards tell you.
How does conversion-rate optimization actually increase revenue?
CRO improves the percentage of visitors who take action, so you earn more from the traffic you already pay for. By analyzing where people drop out of your funnel and testing focused changes to pages, forms, and calls to action, even small percentage gains can add up to meaningful revenue without spending more on ads.
Do I need a lot of traffic before tracking and CRO are worth it?
No. Accurate tracking is worth setting up from day one, because clean data from the start is far more valuable than trying to reconstruct it later. Formal A/B testing needs more traffic to reach reliable results, so for smaller sites I focus first on solid tracking, clear dashboards, and funnel fixes grounded in the data you do have.
Will this work with my existing website and marketing tools?
Yes. This service builds on the site and stack you already use. I implement GA4, Google Tag Manager, and conversion tracking that connect to the platforms you advertise on, and I respect privacy and consent requirements while doing it. You get one developer who installs the tracking and reads the data, not a hand-off checklist.
Ready to Measure What Your Marketing Actually Does?
Schedule a free consultation to see where your tracking stands and where the conversions are hiding.